2032-ci il\u0259 q\u0259d\u0259r 199.6 milyard dollara q\u0259d\u0259r h\u0259cminin b\u00f6y\u00fcm\u0259si g\u00f6zl\u0259nil\u0259n bir bazar var. S\u00f6hb\u0259t \u00f6lk\u0259mizd\u0259 d\u0259 q\u0131z\u0131l d\u00f6vr\u00fcn\u00fc ya\u015fayan influenser marketinqd\u0259n gedir. \u018fslind\u0259 bir \u00e7oxlar\u0131m\u0131za influenser s\u00f6z\u00fc tan\u0131\u015fd\u0131. B\u0259s influenser marketinq?<\/p>\n\n\n\n
K\u00fc\u00e7\u0259d\u0259 g\u0259z\u0259rk\u0259n qar\u015f\u0131m\u0131za \u00e7\u0131xan b\u00f6y\u00fck bilbordlardan, televiziya kanallar\u0131nda izl\u0259diyimiz reklamlardan f\u0259rqi n\u0259dir v\u0259 199.6 milyard dollar kimi bazar v\u0259di ver\u0259n bu dal\u011fa nec\u0259 yaran\u0131b g\u0259lin ara\u015fd\u0131raq.<\/p>\n\n\n\n
Al\u0131\u015f-veri\u015f ed\u0259c\u0259yimiz m\u0259nb\u0259l\u0259rin say\u0131 g\u00fcn\u00fc-g\u00fcnd\u0259n art\u0131r. Buna paralel, se\u00e7im \u015fans\u0131m\u0131z da art\u0131r. Bu is\u0259 \u00f6zl\u00fcy\u00fcnd\u0259 informasiya \u00e7irkliliyin\u0259, m\u0259lumat q\u0131tl\u0131\u011f\u0131na, yaxud tam \u0259ksi m\u0259lumat bollu\u011funa g\u0259tirib \u00e7\u0131xara bilir. B\u0259s bu se\u00e7iml\u0259ri nec\u0259 ed\u0259 bil\u0259rik?<\/p>\n\n\n\n
\u0130nan\u0131ram ki, reklamlarda qar\u015f\u0131la\u015fd\u0131\u011f\u0131m\u0131z “\u0130sve\u00e7r\u0259li aliml\u0259rin ara\u015fd\u0131rmas\u0131na g\u00f6r\u0259” tezisi \u00f6z etibarl\u0131l\u0131\u011f\u0131n\u0131 itirib. Art\u0131q biz\u0259 daha yax\u0131n olan, g\u00fcv\u0259n\u0259 bil\u0259c\u0259yimiz ba\u015fqa kanallar\u0131n m\u0259sl\u0259h\u0259tin\u0259 ehtiyac duyuruq. H\u0259r g\u00fcn Instagram v\u0259 YouTube kimi sosial media platformalar\u0131nda qar\u015f\u0131m\u0131za \u00e7\u0131xan influenserl\u0259r bunun \u00fc\u00e7\u00fcn \u0259v\u0259zolunmaz vasit\u0259dir. \u0130nfluenser alaca\u011f\u0131m\u0131z m\u0259hsulu istifad\u0259 edir, faydal\u0131 x\u00fcsusiyy\u0259tl\u0259rini sadalay\u0131r, m\u00f6vcuddursa r\u0259smi sat\u0131\u015f n\u00f6qt\u0259sin\u0259 y\u00f6nl\u0259ndirir. Bununla da biz saatlarla ed\u0259c\u0259yimiz ara\u015fd\u0131rmadan, m\u0259hsulu al\u0131b yoxlayaraq x\u0259rcl\u0259diyimiz pul v\u0259 zaman itkisind\u0259n xilas oluruq.<\/p>\n\n\n\n
Niy\u0259 y\u00fcks\u0259lirl\u0259r?<\/p>\n\n\n\n
\u0130\u015fin t\u0259m\u0259lind\u0259 influenser marketinqin h\u0259m brend, h\u0259m izl\u0259yici t\u0259r\u0259find\u0259n y\u00fcks\u0259lm\u0259sinin bir ne\u00e7\u0259 s\u0259b\u0259bi var. Brend t\u0259r\u0259find\u0259n baxsaq n\u0259tic\u0259l\u0259rin daha tez v\u0259 a\u00e7\u0131q \u015f\u0259kild\u0259 analiz edilm\u0259si, \u0259lav\u0259 al\u0259tl\u0259rd\u0259n istifad\u0259 edilm\u0259d\u0259n izl\u0259yicil\u0259rin y\u0259ni potensial m\u00fc\u015ft\u0259ril\u0259rin reaksiyalar\u0131n\u0131 v\u0259 n\u0259yi sevdiyinin \u00f6yr\u0259nilm\u0259sidir. \u0130zl\u0259yici t\u0259r\u0259find\u0259n is\u0259 influenser il\u0259 qar\u015f\u0131l\u0131ql\u0131 \u0259laq\u0259y\u0259 gir\u0259 bilm\u0259k, Instagramdak\u0131 hekay\u0259l\u0259r tipli m\u0259zmunlar vasit\u0259sil\u0259 influenserin g\u00fcnd\u0259lik h\u0259yat\u0131n\u0131 payla\u015faraq, izl\u0259yicil\u0259ri il\u0259 s\u0259mimi \u0259laq\u0259 qurulmas\u0131 v\u0259 s. v\u0259 s. n\u00fcmun\u0259l\u0259r g\u0259tir\u0259 bil\u0259rik. Amma \u0259n \u0259sas\u0131 sosial mediad\u0131r. B\u0259li, sosial media = influenser marketinq dem\u0259k m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n
Azya\u015fl\u0131lar\u0131n v\u0259 afrika q\u0259bil\u0259l\u0259rinin bel\u0259 istifad\u0259\u00e7i karvan\u0131na qat\u0131ld\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczd\u0259 sosial media hesab\u0131 olmayan insan g\u00f6rm\u0259k \u00e7\u0259tindir. Aktiv istifad\u0259\u00e7il\u0259rinin say\u0131s\u0131n\u0131n artmas\u0131 il\u0259 influenserl\u0259rin k\u00fctl\u0259si d\u0259 b\u00f6y\u00fcy\u00fcr, h\u0259tta bu istifad\u0259\u00e7il\u0259rd\u0259n yeni influenserl\u0259r meydana g\u0259lir. B\u00fct\u00fcn bu s\u00fcr\u0259tli inki\u015faf tempi \u0259lb\u0259tt\u0259 brendl\u0259rin diqq\u0259tini \u00e7\u0259kir, bazar\u0131n d\u0259y\u0259rini art\u0131r\u0131r.<\/p>\n\n\n\n
Az\u0259rbaycanda v\u0259ziyy\u0259t v\u0259 p\u0259rd\u0259nin arxas\u0131ndak\u0131lar<\/p>\n\n\n\n
\u018fn ba\u015fda qeyd etdiyimiz kimi \u00f6lk\u0259mizd\u0259 influenser marketinq q\u0131z\u0131l d\u00f6vr\u00fcn\u00fc ya\u015fay\u0131r. Haz\u0131rda Az\u0259rbaycanda y\u00fczl\u0259rl\u0259, h\u0259tta minl\u0259rl\u0259 influenser var. Brendl\u0259r bu influenserl\u0259r vasit\u0259sil\u0259 \u00f6z m\u0259hsullar\u0131n\u0131 tan\u0131tmaqda h\u0259v\u0259s g\u00f6st\u0259rirl\u0259r. B\u0259s, brendl\u0259rin se\u00e7im etm\u0259si v\u0259 influenserl\u0259rin brendl\u0259rl\u0259 \u0259laq\u0259 yaratmas\u0131 \u00fc\u00e7\u00fcn sad\u0259 v\u0259 \u00fcmumi bir sistem varm\u0131?<\/p>\n\n\n\n